Established in 1983, New Vision Optical LLC is a locally owned and operated business serving the Southwest Virginia area. We are always committed to providing excellent service and showing care and concern to every patient. We strive to respond to our patients’ needs and to continue to provide the high quality of service they have come to expect from New Vision Optical LLC.

Our team of eye-care professionals is led by Mr. Rick Norton, owner and licensed Optician. Mr. Norton has over 40 years experience in the optical field. Tonya Odle, also a licensed Optician, has over 10 years experience serving with New Vision Optical LLC.

We offer the latest styles of high quality designer and exclusive brand frames, high quality lenses and lens materials, sunglasses and accessories. In addition we offer the latest technology in vision correction.
For all of your eye care needs, you’ll be in good hands at New Vision Optical LLC.